Multicultural Merchandising in America - Figuring out your neighborhood's ethnic mix is key to figuring out a profitable SKU mix
The world of Ethnic food and drink is constantly evolving. Indian Foods Company works with key players in the Food Industry to help manage this development. Since 1986 Indian Foods Company has worked to develop the market for Indian ethnic food and drink in partnership with ingredient suppliers, own-label manufacturers, producers of major Indian brands, supermarkets and independent retailers.
As the Ethnic Food sector has evolved so have the services provided by Indian Foods Company. Currently these include:
Assessment of market opportunities
Development of sales and marketing activities
Advice on Indian Food
Sourcing Indian ingredients
Consulting with retailers as to the ethnic Indian food use by ethnic Indians and mainstream Americans.
Managing the introduction of Ethnic Indian foods on the grocers shelf and into the consumers cart
Communication strategies for trade and consumer media
Alliances with Indian Food Manufacturers in India
Taj Group of Hotels, India